Our Services

Sponsors

Maximizing the Impact of Sports Sponsorships

Sports sponsorship continues to be one of the most powerful marketing tools for brands across a diverse range of industries. The global sports sponsorship market is projected to reach $88.66 billion by 2026, driven by the expansion of sports events, digital advancements, and the rise of new media channels.

While stadiums continue to attract live audiences, technological innovation, digital platforms, and social media have transformed how brands engage with fans. New sponsorship entrants, emerging platforms, and evolving fan behaviors are reshaping sponsorship value. Traditional performance metrics such as audience reach and brand awareness remain key, but they must now be evaluated through a data-driven, digital-first lens.

Strategic Sponsorship Partnerships & Legal Advisory

At Nir Inbar Sports Law & Business, we leverage our global network, sports marketing expertise, and legal knowledge to connect athletes, clubs, and leagues with top international brands. Our goal is to help brands and rights holders achieve their marketing and business development objectives through strategic, high-value sponsorship agreements.

Our services include:

  • Structuring and negotiating sponsorship agreements, ensuring alignment with business objectives.
  • Drafting and securing commercial rights contracts, protecting brands from potential legal risks.
  • Facilitating global partnerships between brands, clubs, and sports organizations.

Comprehensive Sponsorship Legal Services

We provide full-spectrum legal support for sponsorship agreements, covering:

  • Creation, protection, and exploitation of sponsorship rights to maximize brand value.
  • Intellectual property (IP) protection and enforcement to prevent unauthorized use of brand assets.
  • Anti-ambushing strategies, ensuring sponsors gain exclusive exposure without interference from non-affiliated brands.
  • Integration of sponsorship rights across broadcast, digital, and social media platforms.
  • Regulatory compliance, including competition law, advertising restrictions, and tax considerations.