Facilitated by Nir Inbar Sports Law & Business, FC Copenhagen (FCK) and MyHeritage launched a campaign, promoting MyHeritage’s DNA tests which enables millions around the world to discover their past.
Guided by the same core values of innovation FCK and diversity, MyHeritage entered in a campaign allowing the FCK players and community a meaningful discovery experience that unites their past, present, and future, using sophisticated matching technologies, billions of international historical records, and at-home DNA tests.
